Sarah Koyanagi is the Head of Marketing at Johnson Van Kwawegen LLP (JVK), where she oversees the firm's marketing, branding, and business development initiatives. Working closely with firm leadership and attorneys, she focuses on building the firm's marketing infrastructure, shaping its brand identity, and strengthening its market presence through strategic communications that highlight JVK's capabilities and accomplishments, support business development, and foster meaningful relationships with clients and key stakeholders.
Sarah brings experience spanning legal marketing, business development, operations, event management, and practice support. Throughout her career, she has worked closely with firm leadership to develop and execute strategic initiatives, align marketing and operational efforts with broader business objectives, and support organizational growth. Her experience includes building marketing and operational infrastructure, streamlining internal processes, and implementing programs that improve efficiency, strengthen client relationships, and enhance the overall client experience.
Prior to joining JVK, Sarah held leadership roles in marketing and operations at leading law firms, including a prominent plaintiff-side securities litigation and corporate governance firm and an Am Law 100 firm. Her background spans both plaintiff-side and defense-oriented legal environments, providing her with a broad understanding of the distinct marketing, business development, and client engagement needs of each.
Sarah is a graduate of the Zicklin School of Business at Baruch College.
Outside of work, Sarah enjoys hiking, snowboarding, ice skating, and exploring new culinary experiences. An avid home cook and coffee enthusiast, she enjoys experimenting with recipes, perfecting her at-home café creations, and spending time exploring new places and adventures with her family.
Client-centered. Value driven. Trial-ready
